Registration, welcome refreshments

Platform for virtual tours and projects display

Forum opening

Private Sector and Independent Museums: New Rules and Capacities

Plenary panel discussion

• roles and capacities of private initiatives in protecting heritage — in various fields, from culture to economics, and in a global context
• private museum as a cultural repository, “space for experimentation” and innovation provider for the development of the area
• establishing a private museum in Russia and abroad: key aspects and concerns, challenges and risks
• cultural policy and heritage management: major issues and trends, new institutional map and support tools in Russia and abroad

Moderator: Mikhail Gnedovsky (Russia), Leading Analyst of the Department for Museum and Tourism Projects, MOSGORTUR, Member of the Advisory Council of ICOM Russia.

Speakers:

• Sam Hunt (United Kingdom), Heritage Consultant, Trustee of the National Maritime Museum Cornwall and Lyme Regis Museum, till 2013 — Executive Director of the Association of Independent Museums (AIM).
• Teemu Ahola (Finland), Head of Collections, Museum Centre Vapriikki, ex-president of TAKO Network.
• Bjorn Stenvers (Netherlands), Founder and Director of OAM (Association of Amsterdam Museums), expert in museum marketing.
• Olga Karpova (Russia), Head of the Department of Socio-Cultural Projects Management, Moscow School of Social and Economic Sciences.
• Yulia Rybakova (Russia), Head of the Department for Tourism of Yaroslavl Region Government.

Experts:

• Alla Khatyukhina (Russia), Director of the Yaroslavl Art Museum, member of the Presidium of the Union of Museums of Russia.
• Nikolay Pryanishnykov (Russia), Chairman of the Council, Partnership “Association of Cultural Managers” (TBC).

Coffee break

Private Museums: How to Gain Relevance and Recognition

Discussion and case study of private museums that have obtained critical acclaim. Sharing experience and solutions: from challenges to competitive advantages

Dialogue I.

When Does a Collection Become a Museum? / strategies of assembling and storing a collection / art of selection / from private initiative to sustainable strategy

▪      private museums’ mission to protect heritage

▪      storage and study of private collections: new approaches and methods

▪      private museum and sustainability: how to preserve a collection?

Moderator: Tatyana Gafar (Russia), Head of the Department for Small Museums Development, State Tretyakov Gallery, Moscow.

Speakers:

• Marilyn Scott (United Kingdom), Director of The Lightbox gallery and museum, Council member for the Association of Independent Museums (AIM), Trustee of the Bethlem Museum of The Mind and the Geffrye Museum).
• Maxim Maximov (Russia), founder and Director of the Museum of Logistics, St Petersburg.
• Natalya Bychenko (Russia), Founder of the Altes Haus, private museum recreating the life of an old Königsberg household at the beginning of the 20th century, Kaliningrad (TBC)
• Olinka Vištica (Croatia), Artist and Founder of the Museum of Broken Relationships, Zagreb.

Dialogue II.

Determining the Subject and Identifying the Audience. Interpretation of Heritage: New Formats and Practices

/ collection as a work of imagination or the art of communication / individual focus / telling stories / untold stories / rediscovering the familiar / contemporary past

Moderator: Leonid Kopylov (Russia), President of the Foundation “Club of Friends of Anna Akhmatova Museum at Fountain House”, St Petersburg.

Speakers:

• Lolita Tomsone (Latvia), Director of the Zanis Lipke Memorial, Riga.
• İdil Deniz Ergün (Turkey), Director of the Museum of Innocence, Istanbul.
• Elena Naumova (Russia), Director of the Uchem Museum, Yaroslavl Region.

Coffee break

Dialogue III.

Heritage Economics and Cultural Entrepreneurship: From Private Collections to Creative Hubs

Panel discussions

▪      culture and economics, cultural entrepreneurship: formats, tools and development risks / from pioneering to trendsetting

▪      private museum as a cultural and tourism business

▪      exploring sustainable business models: from survival practices to development strategies

▪      private initiative and its impact on the development of the region and the local community: key factors and indicators intersectoral cooperation for private initiatives: key partners and their resources

Moderator: Olga Karpova (Russia), Head of the Department of Socio-Cultural Projects Management, Moscow School of Social and Economic Sciences.

Speakers:

• Oleg Zharov (Russia), entrepreneur, philanthropist, collector, founder of the “Vyatskoye” historical and cultural complex, Yaroslavl Region.
• Natalya Nikitina (Russia), social entrepreneur, CEO of the “Museum City” Kolomensky Centre for the Development of Cognitive Tourism, Head of a museum network (Museum of Stories with Taste “Nikola's Posad”, “Kalachnaya Museum”, Museum Residency “Artkommunalka”), Kolomna.
• Teemu Ahola (Finland), Head of Collections, Museum Centre Vapriikki, ex-president of TAKO Network.

Plenary session: reviewing the results.

• Tatyana Gafar (Russia), Head of the Department for Small Museums Development, State Tretyakov Gallery, Moscow.
• Mikhail Gnedovsky (Russia), Leading Analyst of the Department for Museum and Tourism Projects, MOSGORTUR, Member of the Advisory Council of ICOM Russia.
• Leonid Kopylov (Russia), President of the Foundation “Club of Friends of Anna Akhmatova Museum at Fountain House”, St Petersburg.
• Olga Karpova (Russia), Head of the Department of Socio-Cultural Projects Management, Moscow School of Social and Economic Sciences.

Coffee break

Travel Festival “Museum Retreat. Yaroslavl Edition” Award Ceremony

Registration, welcome refreshments

Walking along the territory of Yaroslavl Museum Preserve

Expert inception reports of Sam Hunt and Marilyn Scott

Common discussion. Dividing into groups, experts introduction

Lunch

International Museum Workshop. Group work with experts on tracks.

Track № 1. Line of communication: collection – exposition – visitor

Track № 2. Engagement, partnership and cooperation – achieving museum sustainability

With the support of Cultural and Education Section of the British Embassy in Moscow

Plenary session

Review of the International Museum Workshop